Identity & impersonation
Impersonation, urgent payment requests, and voice cloning.
- How can AI voice cloning be used in scams?
Scammers can mimic a relative’s voice to demand urgent money. Agree a family code word and verify through another channel before transferring.
- How do I verify an urgent payment request?
Stop. Contact the person or organisation on a known number or official app—not via the chat that asked for money. Never move funds to a “safe account.”
- How can I recognise a deepfake?
Treat surprising video or audio of people you know as unverified. Look for artefacts, verify through a second channel, and never send money based on media alone—deepfakes can look convincing.
- How do fake AI-generated advertisements work?
Scammers use AI to fabricate celebrity endorsements, product demos, and ad creatives at scale. An ad that looks professional is not evidence the offer is real—verify the brand and destination.
- How do fake AI social profiles work?
Attackers create AI faces and bios to build trust, then romance, recruit, or invest victims. New profiles with stock-like photos and fast intimacy are caution signals—verify identity slowly.
